Fitbit, Inc. (NYSE:FIT) has analysts on the Bullish side this week.

April 23, 2018 - By Winifred Garcia

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Fitbit, Inc. (NYSE:FIT) Ratings Coverage

Among 7 analysts covering Fitbit (NYSE:FIT), 1 have Buy rating, 2 Sell and 4 Hold. Therefore 14% are positive. Fitbit had 11 analyst reports since November 2, 2017 according to SRatingsIntel. Robert W. Baird maintained Fitbit, Inc. (NYSE:FIT) rating on Tuesday, February 27. Robert W. Baird has “Hold” rating and $5.0 target. The stock has “Sell” rating by Citigroup on Tuesday, February 27. The rating was maintained by Stifel Nicolaus on Thursday, November 2 with “Hold”. The firm has “Underweight” rating given on Monday, April 2 by Morgan Stanley. The rating was downgraded by Stifel Nicolaus on Friday, December 15 to “Sell”. As per Monday, March 19, the company rating was initiated by Craig Hallum. Stifel Nicolaus upgraded Fitbit, Inc. (NYSE:FIT) on Wednesday, January 31 to “Hold” rating. The firm earned “Hold” rating on Thursday, March 15 by Roth Capital. On Tuesday, February 27 the stock rating was maintained by Morgan Stanley with “Equal-Weight”. Below is a list of Fitbit, Inc. (NYSE:FIT) latest ratings and price target changes.

02/04/2018 Broker: Morgan Stanley Old Rating: Equal-Weight New Rating: Underweight Old Target: $5 New Target: $4 Downgrade
19/03/2018 Broker: Craig Hallum Rating: Buy New Target: $10.0 Initiate
15/03/2018 Broker: Roth Capital Rating: Hold Downgrade
27/02/2018 Broker: Robert W. Baird Rating: Hold New Target: $5.0 Maintain
27/02/2018 Broker: Morgan Stanley Old Rating: Equal-Weight New Rating: Equal-Weight Old Target: $6 New Target: $5 Maintain
27/02/2018 Broker: Citigroup Old Rating: Sell New Rating: Sell Old Target: $5 New Target: $4.5 Maintain
31/01/2018 Broker: Stifel Nicolaus Old Rating: Sell New Rating: Hold Upgrade
05/01/2018 Broker: Roth Capital Rating: Buy New Target: $10 Initiates Coverage On
21/12/2017 Broker: Cleveland Rating: Hold
15/12/2017 Broker: Stifel Nicolaus Old Rating: Hold New Rating: Sell Downgrade

The stock decreased 0.78% or $0.04 during the last trading session, reaching $5.07. About 1.10 million shares traded. Fitbit, Inc. (NYSE:FIT) has declined 14.24% since April 23, 2017 and is downtrending. It has underperformed by 25.79% the S&P500.

Fitbit, Inc. designs and sells connected health and fitness tracking devices. The company has market cap of $1.22 billion. The firm offers Fitbit Zip, an entry-level wireless activity tracker that allows users to track daily activity statistics, such as steps, distance, calories burned, and active minutes; Fitbit One, a clippable wireless tracker, which tracks floors climbed and sleep, as well as daily steps, distance, calories burned, and active minutes; and Fitbit Flex 2, a water-resistant fitness wristband that tracks pool swims comprising laps, duration, and calories burned in the Fitbit App. It currently has negative earnings. It also provides Fitbit Alta, a customizable wristband that offers call, text, and calendar notifications when paired with the userÂ’s phone and SmartTrack automatic exercise recognition; Fitbit Charge 2, a wireless heart rate and activity wristband; Fitbit Blaze, a smart fitness watch that provides multi-sport functionality, tracks outdoor cycling activity, and run cues; and Fitbit Surge, a fitness watch that features a GPS watch, heart rate tracker, activity tracker, and smartwatch.

Fitbit, Inc. (NYSE:FIT) Ratings Chart

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