A Reversal for Purple Innovation, Inc. (PRPL) Is Not Near. The Stock Reaches All-Time Low Today

March 18, 2018 - By Marie Mckinney

The stock of Purple Innovation, Inc. (NASDAQ:PRPL) reached all time low today, Mar, 18 and still has $8.60 target or 8.00 % below today’s $9.35 share price. This indicates more downside for the $90.54M company. This technical setup was reported by Barchart.com. If the $8.60 PT is reached, the company will be worth $7.24M less.
Trading stocks at an all time low is not easy. Stock at an all time low usually experience even more downside due to very negative fundament. Even thought the pullback rate is high, shorting is not an easy job because the risk of being wrong is big and the risk-reward ratio is always worse than if trading lon only.

The stock decreased 28.52% or $3.73 during the last trading session, reaching $9.35. About 267,315 shares traded or 256.74% up from the average. Purple Innovation, Inc. (NASDAQ:PRPL) has 0.00% since March 18, 2017 and is . It has underperformed by 16.70% the S&P500.

Purple Innovation, Inc. designs and makes mattresses, pillows, and cushions. The company has market cap of $90.54 million. The firm markets and sells its products through direct-to-consumer and retail channels. It currently has negative earnings.

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